Why bloggers need to be upfront about sponsored content

Social media. So You Want My Job. The future of work. The Making Of Today's Office. World Creative Rankings. New influencer marketing guidelines encourage brands and talent to be 'upfront and clear'. By Rebecca Stewart - March 9, Share to Twitter.

Share to LinkedIn. Share to Facebook. Like what you see? Sign up. At first the blog is small, with only a handful of hits each day, but it grows over time as people keep coming back for the original, fresh content and because they're developing a connection with the writer. In between posts about parsnip recipes or discussions on the benefits of co-sleeping , the writer sprinkles in personal experiences and creates a very human face.

Over time, the hobby blog turns into something else. Advertisers have realised that the personal blog is an untapped goldmine, a packaged media platform with a trusty spokesperson ready to become a shill. Suddenly the cozy, homey blog starts to shift in tone; it has a new, shiny theme, there are more ads at the side of the page, and it becomes difficult to distinguish content from advertisements.

The blogger's Twitter account is filled with random product placements, and the platform expands to Facebook, where readers are bombarded with giveaways, contests and promotions. Where do the ethical lines lie?

While questions about sponsored content have been a topic of discussion in journalism, blogging is not journalism and it occupies a strange media middle ground, which is difficult to navigate. Bloggers are viewed by their readers as trusted sources of information in a way that newspapers are not, but at the same time they are also individuals trying to make a living, rather than institutions from whom readers expect means of self-support.

Yet, it can become much harder to distinguish ads from content. Some of the frequent opportunities are adverse child experiences, vaccination, and sex education. The Mission List has competitive rates that can either be upfront or sometimes ask you to list your deliverables for a set fee.

So join the network and get on its email list for such opportunities. This is a modern influencer marketing agency that links brands with a community of influencers to enable stories to travel to different neighborhoods.

You will work with brands from different categories when you join this platform. They include finance, fashion, food, beauty, home, parenting, lifestyle, education, technology, DIY, and more. The platform was founded in to help iconic brands in their influencer marketing campaigns. The marketing suite brings together small business owners, social media influencers, bloggers, marketers. The self-serve platform connects SMEs with influencers who can monitor their campaigns and generate more sales.

The Upfluence software helps brands filter over 4 million influencer profiles and find organic influencers suitable for their website audience and customer base. This is an amazing site for bloggers with an active blog and social media account. This helps you to earn more money from sponsored posts and reach a wider population range.

This is a platform that helps brands in their marketing campaigns by matching them with creators. Once you create your profile, the agency will find a campaign that is your perfect match. I'm a passionate full-time blogger. I love writing about startups, how they can access key resources, avoid legal mistakes, respond to questions from angel investors as well as the reality check for startups.

Continue reading my articles for more insight. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Email adress:. Connect with us. Share Tweet. What is a Sponsored Post? Videos This is common in YouTube, where you find advertisement videos that provide a lot of information and are pleasing to watch.

Listicle These are posts that contain to-the-point information, thus popular and fun to read. They include: Health Blog Posts Everybody wants to be healthy, thus the health-conscious attitude across the world. Personal Finance The most trendy blog posts under the personal finance niche are saving tips, debt management, budgeting, investments, how to earn passive income, or different types of personal loans.

Fashion Blogs These are posts that deal with trendy outfits targeting different categories of audience or weather seasons. Food or Recipe Blogs Many people want to improve their cooking skills, and therefore they go online to search for healthy food recommendations or recipes.

Here are the top 55 sponsored post networks you can work with or sell your sponsored blog posts. Acorn Influence Acorn works closely with different influencers and bloggers, thus ranked as the top sponsored posts network.

Activate Activate has a large number of blog and social opportunities and has been adding new bloggers regularly. Adly This is a digital marketing software that connects brands and agencies with celebrities and influencers to drive sales and engage its audience. Ahalogy Quotient acquired Ahalogy in , which enabled it to combine its social capability with quotients digital out-of-home DOOH. AspireIQ The leading influencer marketing platform has the best-paid blogging jobs for Instagrammers.

Best Buy Influencer Network This influencer network has been partnering with influencers and brands for almost 10 years. BlogDash The most trusted network site has over , content creators. BlogHer The network works with content creators focusing on the female demographic. Blogmint This is an influencer marketing platform with over 40, influencers, micro-influencers, and vloggers working with more than brands.

BrandBacker The influencer agency helps brands to engage and grow their audience with the help of influencers and creators. Cohley This is a content generation and testing platform.

CreatorIQ The platform brings together brands and creators and helps them run their marketing campaigns at scale, as well as provides them space to tell their stories. FlyOut This is a great and free-to-join agency to get paid for jobs. Grapevine Logic This is a platform that matches brands with influential YouTube creators to run their promotion.

Grin The influencer marketing software platform solely focuses on ecommerce and creates a direct relationship between brands and influencers. Influence Central This sponsored posts agency operates differently from others. Intellifluence This is a popular and largest warm influencer marketing network for both new and experienced bloggers. Impact The platform has a marketplace built solely to help influencers monetize their brand and connect with top global lifestyle and fashion brands.

Kitchen Play These are sponsored posts food opportunities. Klear The influencer marketing platform has many opportunities and believes that people trust influencers and no ads. Linqia The paid-for posts work with influencers and bloggers focusing on parenting and lifestyle niches. Markerly This is an original influencer marketing strategist working with Fortune companies, nonprofits, government agencies, and upcoming brands.

Mavrck The network has a variety of niches ranging from food to travel to lifestyle. Onalytica The influencer platform connects brands with a community of influencers and creators that generate inspiring content. One2One Network The network provides sponsored posts opportunities to a community of influential, socially connected women. Open Influence The influencer marketing company was formerly known as InstaBrand and initially focused on fashion.

Plixxo The platform connects brands with digital media influencers to produce the most awesome campaigns. Start getting inspired with announcements, tips and success stories on our blog. BY: Instagram Business Team. San Francisco, CA.

Instagram is a vibrant community where people, businesses and creators come together to share the things they love. If there are multiple products mentioned, even if you were gifted or received payment for only some but not all of them, the post is still branded content. Giving complimentary gifts or discounts on products, services and trips can qualify as a payment. Partnerships between brands and creators are important to the Instagram ecosystem, and are critical to maintaining trust with your fans and followers.

Here are three ways you should disclose your partnerships clearly:. The Branded Content tag clearly communicates when a commercial relationship exists between a creator and a business, and is required when posting branded content on Instagram.